What are the website actions you can track using conversion tracking?

Twitter conversion tracking allows advertisers to measure the effectiveness of their campaigns by tracking specific actions users take on their website after interacting with an ad. The trackable actions include standard events like site visits (page views), purchases, downloads, and sign-ups. Additionally, advertisers can define and track custom actions that are unique to their business goals, providing flexibility beyond predefined events. Incorrect options: "Bouncerate" is a website metric typically tracked by analytics platforms like Google Analytics, not directly by Twitter conversion tracking. "Website clicks" are engagement metrics within Twitter itself, not a conversion event on the advertiser's website.