What are three Smart Bidding strategies that can help you to optimise offline conversion actions? Choose three.
Choose an answer
Tap an option to check your answer.
Correct answer: Maximise conversion value, Target return on ad spend (tROAS), Target cost per action (tCPA).
Why this is the answer
The three Smart Bidding strategies that help optimize offline conversion actions are Maximise conversion value, Target ROAS (Return On Ad Spend), and Target CPA (Cost Per Action). These strategies use machine learning to automatically optimize bids at auction-time to help you achieve your conversion goals, including those that occur offline. Maximise conversion value aims to get the most conversion value for your budget. Target ROAS helps you achieve a specific return on your ad spend. Target CPA helps you get as many conversions as possible at or below your target cost per action. CPC (Cost Per Click) is a manual bidding strategy, not a Smart Bidding strategy, and CPM (Cost Per Thousand Impressions) focuses on impressions rather than conversions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed