GoogleGoogle Ads Search Professional Certification·EN·Updated 11 Jul 2026
What are two benefits of Performance Max? Choose two.
Choose an answer
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Correct answer: Helping you to multiply conversions across Google Ads inventory with the power of Google AI, Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals.
Why this is the answer
Performance Max uses Google AI to optimize bids and placements across Google Ads inventory based on the advertiser’s conversion goals. This helps increase conversions by finding additional opportunities across channels from a single campaign. It also uncovers new search queries and channel-level opportunities that may not be captured through manual campaign setup alone. Those capabilities match the benefits of expanding conversion performance and discovering untapped growth opportunities