What are two benefits of the Reverse Goal Path report? (select two)
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Correct answer: Discover common goal paths you may not have considered., Identify top goal paths and optimize navigation or messaging for even more conversions..
Why this is the answer
The Reverse Goal Path report shows the sequences of pages users viewed immediately before completing a goal. This allows you to Discover common goal paths you may not have considered because it reveals actual user behavior leading to conversion, which might differ from intended paths. By understanding these successful paths, you can Identify top goal paths and optimize navigation or messaging for even more conversions, reinforcing what works or improving less efficient paths. "Identify drop-off points between steps in various goal paths" is a function of the Funnel Visualization report, not the Reverse Goal Path. "Automatically track conversions without manually configuring goals" is incorrect; goals must always be configured in Google Analytics.
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