What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Standard Shopping campaigns offer a range of bidding options tailored to different levels of automation, including Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS). While eCPC acts as a semi-automated strategy that adjusts your manual bids to increase the likelihood of a conversion, tROAS is a fully automated Smart Bidding strategy that sets bids to help get as much conversion value as possible at the specific return on ad spend target you set. Although "Maximize conversion value" is a valid strategy for other campaign types, it is not a standalone selection for Standard Shopping in the same way; instead, the system focuses on either manual control with eCPC or value-based optimization through a defined tROAS goal.