What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)

Including an app in a marketing strategy is compelling because users spend the majority of their time on mobile devices within apps, not mobile websites. This indicates a strong user preference and engagement channel. Additionally, app downloads continue to grow year over year, demonstrating an expanding and active user base for app-based interactions. These trends highlight apps as a primary and growing touchpoint for reaching and engaging customers. Apps do not necessarily require minimal maintenance; they often demand ongoing updates, bug fixes, and feature enhancements. While apps can contribute to brand awareness, it's not universally true that they deliver better brand awareness than websites; both play distinct and important roles in a comprehensive marketing strategy.