What are two compelling reasons to include an app as part of a marketing strategy? (Choosetwo.)

Two compelling reasons to include an app as part of a marketing strategy are that while on mobile devices,users spend the majority of time in apps and app downloads are growing year over year.The first reason highlights the significant amount of time users spend within mobile apps,emphasizing the potential for brands to engage with their target audience effectively through this channel.With users increasingly relying on mobile apps for various activities such as social networking, entertainment,shopping,and productivity,having a presence on mobile platforms allows brands to reach users in contexts where they are already highly engaged,there by enhancing brand visibility,awareness,and engagement.The second reason underscores the growing popularity and demand for mobile apps,indicating a significant opportunity for brands to capitalize on this trend by offering their own apps to meet the evolving needs and preferences of mobile users.As app downloads continue to increase year overyear,brands that invest in developing and promoting their apps can tap into a rapidly expanding userbase and drive business growth through increased app adoption,user engagement,and customer loyalty.Therefore,by leveraging the widespread use of mobile apps and the ongoing growth of the app market,brands can enhance their marketing efforts,expand their reach,andstay competitive in an increasingly mobile-centric digital landscape.