What are two creative elements that can be dynamic? (select two)
Choose an answer
Tap an option to check your answer.
Correct answer: Text, Clickthrough URLs.
Why this is the answer
Text and Clickthrough URLs are dynamic creative elements because their values can change based on various factors like user data, time of day, or location. This allows for personalized and relevant ad experiences. For example, the text in an ad can update to show a user's local weather, or a clickthrough URL can direct them to a specific product page based on their browsing history. Ad border and Creative type are generally static attributes of a creative. The ad border defines the visual boundary and is typically fixed, while the creative type (e.g., image, video, HTML5) defines the fundamental nature of the ad and doesn't dynamically change during ad serving.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed