What are two examples of the types of audiences that you could reach when using affinity audiences as a targeting option? (Choose two)
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Correct answer: TV comedy fans, Golf enthusiasts.
Why this is the answer
Affinity audiences allow advertisers to reach people based on their demonstrated interests and passions, similar to how traditional TV advertising works. "TV comedy fans" and "Golf enthusiasts" are examples of these broad, interest-based categories. "Men and women aged 35 to 44" describes a demographic audience, not an affinity audience. "Parents of infants" is a detailed demographic or life event audience. "People looking to buy a car" represents an in-market audience, which targets users actively researching products or services. While all are valid targeting options, only affinity audiences focus on sustained interests.
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