What are two key benefits of Google AI in a changing privacy landscape? Select two.

Google AI addresses the challenges of a changing privacy landscape by filling data gaps. It helps marketers understand performance by modeling conversions when direct tracking is limited, making the path between ad interactions and conversions more visible through inferred data. Additionally, AI enables marketers to reach qualified audiences even with reduced signal availability by using aggregated and anonymized data to identify relevant user segments without relying on individual-level identifiers. The incorrect options are: "Helps marketers collect first-party data resources used for their marketing initiatives" is incorrect because Google AI primarily uses data, including first-party data, rather than directly collecting it for marketers. "Helps marketers to create 1:1 consumer insights profiles to increase consumer engagement" is incorrect because privacy-centric AI focuses on aggregated insights and modeling, not on creating individual 1:1 profiles, which would contradict privacy principles.