What are two main categories of common creative rejection reasons?

Creative rejections are primarily due to content violations and technical non-compliance. Content violations occur when the ad creative breaches Amazon's advertising policies, such as prohibited content (e.g., illegal products, hate speech), misleading claims, or inappropriate imagery. Technical non-compliance refers to issues where the creative does not meet the required specifications for file type, resolution, aspect ratio, or file size, preventing it from being displayed correctly. Audience targeting and placement errors are campaign setup issues, not creative rejections. Budget issues and timing problems relate to campaign management and scheduling, not the creative asset itself.