What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Advertisers should consider engagement because a significant percentage of app users churn after three months. This high churn rate means that simply acquiring users isn't enough; sustained engagement is crucial to retain them and maximize the app's value. Additionally, some users download apps and then forget about them, leading to dormant installations. Engagement strategies can re-activate these users, reminding them of the app's utility and encouraging continued use. While apps can be accidentally uninstalled, this is less about engagement and more about technical issues or user error. Users who haven't yet downloaded an app needing extra incentive relates to acquisition, not engagement with an already installed app.