What are two reasons you should consider app engagement in addition to app discovery when marketing your app?(Choosetwo.)

Considering app engagement in addition to app discovery is crucial for two main reasons.Firstly,someusers download apps but eventually forget about them,leading to a decrease inactive usage overtime.By focusing on app engagement strategies,such as personalized notifications,in-apprewards,and regular updates,marketers can re-engage users who may have lapsed in their app usage,there by maximizing the app's lifetime value and fostering long-term relationships with customers. Secondly,a significant percentage of app users churn after three months,highlighting the importance of ongoing engagement efforts beyond the initial download phase.Implementing retention tactics,such as targeted messaging,loyalty programs,anduser feedback mechanisms,can help mitigate churn rates and prolong user engagement with the app,ultimately driving higher user satisfaction and lifetime value.Therefore,by addressing both app discovery and app engagement aspects in their marketing strategies,businesses can optimize user acquisition and retention efforts,leading to sustained app growth and success in the competitive app marketplace.