What are two things Twitch focuses on to address brand safety and help customers succeed?
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Correct answer: Proactive enforcement of baseline safety on the service, and creation of effective brand suitability tools for brands.
Why this is the answer
Twitch prioritizes brand safety through two key approaches. First, it employs proactive enforcement to maintain a baseline level of safety across the service, which includes content moderation and adherence to community guidelines. This prevents harmful content from appearing near ads. Second, Twitch develops effective brand suitability tools, allowing advertisers to define their comfort levels for content adjacency and avoid environments they deem unsuitable. This combination ensures a safer advertising environment and empowers brands to control their ad placements. The other options are incorrect because ad pricing and campaign reach are related to campaign performance, not brand safety. Content moderation history and competitor benchmarking are internal processes, not direct brand safety initiatives for customers. Growth metrics and streamer partnership programs are about platform growth and creator relations, not brand safety.
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