What are two types of value-based Smart Bidding strategies?Selecttwo.Select 2 Correct Responses
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Correct answer: Maximize conversion value, Maximize conversion value with target RO AS.
Why this is the answer
Maximize conversion value" and "Maximize conversion value with target ROAS" are both value-based Smart Bidding strategies because they focus on optimizing for the total value of conversions, rather than just the number of conversions. "Maximize conversion value" aims to get the most conversion value for your budget. "Maximize conversion value with target ROAS" takes this a step further by allowing you to specify a target return on ad spend, ensuring your bids are optimized to achieve that specific ROAS goal. "Manual CPC" is a manual bidding strategy, not a Smart Bidding strategy. "Target impression share" is a Smart Bidding strategy, but it's focused on visibility (impression share) rather than conversion value.
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