What are two ways in which Google Ads can fuel your business goals? (Choose two)

Google Ads directly supports business goals by driving sales and website traffic. It can increase online, in-app, in-person, and over-the-phone sales by connecting businesses with potential customers at various stages of the buying journey. Additionally, Google Ads helps businesses get more of the right people to visit their website by targeting specific demographics, interests, and search queries, ensuring that ad spend is efficient and reaches relevant audiences. Capping the number of ads you pay for is not a core business goal, but rather a budgeting mechanism. Google Ads primarily places ads within the Google network, not on all search engines. Premium membership subscriptions are a business model, not a direct function of Google Ads.