What are two ways optimisation score can help marketers succeed?

Optimisation Score provides recommendations to improve campaign performance, which directly speeds up the implementation of enhancements. By offering a clear, actionable list of improvements, it reduces the time marketers spend identifying and planning changes. Furthermore, the score helps marketers prioritise improvements by indicating which campaigns have the most potential for growth based on the recommendations. This allows them to focus their efforts where they will have the greatest impact. Optimisation Score does not document campaign budgets, nor does it plan campaigns without input; it provides recommendations based on existing campaign data and best practices.