What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

Shopping ads effectively connect retailers with potential shoppers by providing a high-intent, visual experience where retailers can showcase their brand by displaying their product name, price, and image, giving shoppers a comprehensive sense of the item before they even click. This transparency leads to better-qualified leads, as users are already informed about the product's key details. Furthermore, Google’s auction system lets more than one Shopping ad—or a Shopping ad and a text ad—for the same retailer appear in a given search, which significantly increases a retailer's overall presence and real estate on the search results page. By appearing multiple times or in different formats simultaneously, a brand can maximize its visibility and capture the attention of a shopper who might be comparing various options or looking for specific technical details alongside a visual representation.