What are two ways that Performance Planner can help you plan budgets?(Choosetwo.)
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Correct answer: Model the impact of different budgets to gain insights on how they might affect performance., Determine the size of the opportunity for increased sales across upcoming seasonal periods..
Why this is the answer
Performance Planner helps you understand how budget changes can influence campaign performance by modeling different spending scenarios. This allows you to forecast the impact of various budgets on key metrics like conversions and conversion value. It also helps identify opportunities for increased sales, particularly during seasonal peaks, by suggesting optimal budget allocations to capture potential demand. Performance Planner does not focus on billing methods or granular keyword-level spending, as its primary purpose is strategic budget forecasting and optimization.
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