What aspects should be evaluated when auditing email marketing campaigns? Select all that apply.

Auditing email marketing campaigns involves a comprehensive review to identify strengths and weaknesses. Overall performance metrics, such as open rates, click-through rates, and conversion rates, provide a high-level view of campaign effectiveness. Examining individual email performance allows for granular insights into which specific emails resonate with subscribers. Email templates should be evaluated for design, mobile responsiveness, and clarity of calls to action. Analyzing subscriber behavior, including engagement patterns, unsubscribes, and segment responses, helps understand audience preferences and optimize future campaigns. The frequency of social media posts, the number of characters in the subject line (unless directly impacting open rates), and the company's headquarters location are generally not primary factors in an email campaign audit.