What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
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Correct answer: In-Market.
Why this is the answer
"In-Market"audiences are designed to reach potential customers who have shown interest in products or services similar to those that you offer.In the context of the boat company,usingtheIn-Market audience would help target people who have already shown interest in purchasing a boat,making it a suitable strategy for their Video campaign.
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