What benefit do users get from the advertiser identity verification program?

The advertiser identity verification program provides users with transparency by allowing them to see who is responsible for the ads they encounter. This fosters trust and accountability in the advertising ecosystem. The program does not grant users direct contact with the advertiser, access to advertiser reviews from the ad itself, or the ability to give consent for data collection directly through the verification process. These other options relate to different aspects of user interaction or data privacy controls, not the primary benefit of identity verification.