What best practices are generally recommended for conversion-focused advertisers to measure performance?
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Correct answer: To use CAPI + Reddit Pixel in tandem.
Why this is the answer
For conversion-focused advertisers, best practice is to use both the Reddit Pixel and Conversions API (CAPI) together. The Reddit Pixel captures browser-based events. CAPI sends server-side data directly to Reddit. Using them together improves signal strength, accuracy, and resilience, leading to better optimization and measurement.
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