What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
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Correct answer: Bid competitively.
Why this is the answer
Competitive bidding helps ads win auctions and secure eligible ad placements. When the goal is to increase impressions , bids need to be strong enough for the ad to appear when relevant shopper opportunities are available. Higher bid competitiveness can also support stronger delivery when targeting and product relevance are aligned. This adjustment is appropriate for visibility growth before deeper efficiency optimization.
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