What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey,andyou'reusing a Video campaign that focuses on multiple marketing objectives across different stages?
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Correct answer: MaximumCPV..
Why this is the answer
Using"MaximumCPV(Cost-per-View)"is ideal when you want to reach potential customers throughout the entire purchase journey with relevant messages.C PV allows advertisers to bid and pay for video views or interactions,such as clicks onthevideo.This ensures that the advertiser is paying for views from interested users,making it suitable for campaigns that focus on multiple marketing objectives across different stages of the customer journey.By setting the maximum C PV,advertisers can control the maximum amount they're willing to pay for these views or interactions.This bidding strategy provides flexibility and ensures the ads reach the desired audience throughout their purchase journey.
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