What campaign objective should you choose for Site Visits Optimization?
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Correct answer: Website Traffic.
Why this is the answer
The correct answer is Website Traffic because Site Visits Optimization is designed to drive users to your website. Choosing the Website Traffic objective allows X to optimize ad delivery toward audiences most likely to visit your site, maximizing traffic and improving efficiency. Objectives like Video Views, App Installs, or Pre-Roll Views focus on engagement, app downloads, or video exposure, and do not directly optimize for website visits.
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