What can conversion tracking in search help you measure?
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Correct answer: How many people visiting your site from a search ad end up completing a purchase.
Why this is the answer
Conversion tracking in search specifically measures the actions users take after clicking on your search ads. This includes purchases, sign-ups, or other valuable actions defined as conversions. It directly links ad clicks to these completed actions, providing data on the effectiveness of your ad campaigns. "How many people visiting your site from a search ad end up completing a purchase" is correct because conversion tracking focuses on post-ad-click actions. "How many transactions are completed on your site overall" is incorrect because conversion tracking only measures transactions originating from ad clicks, not all site transactions. "How many people click on your search ad and end up browsing your site" is incorrect because this describes ad clicks and site visits, not the completion of a specific, defined conversion action.
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