What can Performance Planner recommend?
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Correct answer: Campaign-level target CPA (cost per acquisition).
Why this is the answer
Performance Planner is a Google Ads tool that helps advertisers plan their ad spend and forecast campaign performance. It can recommend a campaign-level Target CPA (Cost Per Acquisition) to help achieve specific conversion goals within a given budget. The tool analyzes historical data and market trends to suggest optimal CPA targets for maximizing conversions. The other options are incorrect because: Including or excluding 'Google search partners' is a setting within individual campaigns, not a recommendation from Performance Planner. 'Target impression share' is an automated bid strategy, but Performance Planner focuses on maximizing conversions within a budget, often recommending Target CPA or Target ROAS, not impression share. Applying bid adjustments to specific locations is a manual optimization or part of an automated bidding strategy, not a core recommendation type from Performance Planner.
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