What can the Shopping Behavior Analysis report tell you? (select two)
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Correct answer: How users moved from one stage of purchasing to the next., Where users abandoned the shopping funnel..
Why this is the answer
The Shopping Behavior Analysis report in Google Analytics is designed to visualize the user journey through your e-commerce funnel. It shows how users progress from viewing products to adding them to a cart, proceeding to checkout, and completing a purchase. This directly answers "How users moved from one stage of purchasing to the next." Crucially, the report also highlights drop-off points between each stage, indicating "Where users abandoned the shopping funnel." This allows you to identify specific stages where users are disengaging, helping to pinpoint areas for optimization. Errors on specific pages like "Billing and Shipping" are typically identified through other reports like Behavior Flow or site error tracking, not directly by the Shopping Behavior Analysis report. Top channels driving checkouts are found in acquisition reports combined with e-commerce conversions, not this specific behavior report.
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