What can you do to build a program if you do not have the budget to use a social listening tool? Choose two answers.

When budget is a constraint for social listening, leveraging free resources is key. Using the native search capabilities on each social media platform (e.g., Twitter's advanced search, Facebook's search bar) allows you to manually monitor mentions, hashtags, and keywords relevant to your brand or industry. This provides direct, albeit more time-consuming, insights into conversations. Additionally, creating free alerts with tools like Talkwalker for specific keywords or brand mentions can deliver notifications directly to your inbox, effectively acting as a basic social listening mechanism without requiring a paid subscription. The statement that you can't have a program without a budget is incorrect; while paid tools offer advanced features and efficiency, a foundational social listening program can be built using free methods.