What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.

To ensure your keywords align with your audience's language, conducting customer interviews is highly effective. This direct qualitative research provides insights into their exact phrasing, pain points, and how they describe their experiences and opinions related to your product or service. Additionally, performing preliminary native searches (e.g., on social media, forums, review sites) using potential keywords helps you discover existing online conversations. If your keywords appear in these discussions, it indicates they are already part of your audience's vocabulary. Guessing keywords you would use is often inaccurate because your internal language may differ significantly from your customers'.