What can you do to optimize in the final week of your campaign's flight?

In the final week of a campaign, the primary goal is to maximize performance with the remaining budget. Directing the budget towards the highest-performing insertion orders ensures that the campaign finishes strong by allocating resources to the strategies that have proven most effective. Deleting line items that don't meet CPA goals might be too drastic and could prematurely cut off potential conversions, especially if they are close to the goal. Decreasing all bids to ensure the best CPM could lead to under-delivery and missed opportunities to secure valuable impressions or conversions, as it prioritizes cost over performance. While auto-optimization is useful, relying solely on it in the final week might not be sufficient to achieve optimal results, as manual intervention can provide more precise control over budget allocation to top performers.