What common mistake do marketers make when planning content for SEO and AEO?

Marketers often err by creating numerous surface-level content pieces across various topics. This approach dilutes authority and makes it difficult to rank for specific, valuable keywords. A more effective strategy for SEO and AEO involves creating fewer, but more in-depth, comprehensive pieces that thoroughly cover a topic. This demonstrates expertise and builds topical authority, which search engines favor. While keyword density is a factor, over-focusing on it can lead to unnatural-sounding content (keyword stuffing), which is penalized. Publishing frequently without a distribution plan is a separate issue related to content promotion, not content planning for SEO. Too many images can affect page load speed, but it's not the primary content planning mistake related to topic depth.