What could happen if your bid is not competitive relative to other advertisers?
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Correct answer: Your campaign may not serve..
Why this is the answer
If your bid is not competitive compared to other advertisers targeting the same audience, your ads may not win auctions and therefore may not be shown at all. Campaign delivery depends on winning ad placements, and low bids reduce the likelihood of winning impressions, which can result in limited or no campaign activity until the bid is adjusted to be competitive.
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