What distinguishes affiliate marketing from influencer marketing?

The core distinction lies in their primary objectives and compensation models. Affiliate marketers are compensated directly based on sales generated through unique tracking links or codes, making their primary goal conversion. Influencers, while they can also drive sales, are primarily focused on building brand awareness, fostering engagement, and shaping perceptions among their audience. Their compensation often involves flat fees, free products, or a combination, not solely sales commissions. While contracts are common in both, they are not a defining differentiator. Affiliates don't exclusively write paid reviews, and influencers can also drive direct sales, but these aren't their defining characteristics.