What distinguishes Amazon audiences from advertiser audiences?
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Correct answer: Amazon audiences use Amazon Ads browsing and shopping signals.
Why this is the answer
Amazon audiences are built using Amazon Ads signals from shopping, browsing, streaming, and other eligible customer interactions. These signals help advertisers reach groups based on interests, lifestyle, and in-market behavior. Advertiser audiences are different because they use the advertiser’s own first-party inputs or customer signals. This distinction helps planners choose between Amazon-defined segments and advertiser-provided audience strategies.
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