What distinguishes guaranteed ad products from non-guaranteed ad products?
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Correct answer: Guaranteed ads have specific impression commitments and fixed placements.
Why this is the answer
Guaranteed placements are planned around defined delivery commitments, such as agreed impression volume or placement terms. Amazon Ads distinguishes these from unguaranteed placements, where impression amounts and rates may be estimates. This makes guaranteed products more predictable for campaign planning when specific inventory delivery is required. The distinction is based on delivery commitment, not time of day or ad format.
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