What do the letters in Google's "EEAT" framework for quality assessment stand for?

Google's EEAT framework, a crucial component of its Search Quality Rater Guidelines, stands for Expertise, Experience, Authoritativeness, and Trustworthiness. These four pillars are used by human quality raters to evaluate the quality of web pages and websites, influencing how Google's algorithms rank content. Expertise refers to the creator's knowledge or skill in the topic. Experience emphasizes direct, first-hand knowledge or life experience with the subject matter. Authoritativeness relates to the reputation of the creator and the website as a recognized source of information on the topic. Trustworthiness assesses the honesty, accuracy, and reliability of the content and the website. "Engagement" and "Accuracy" are important aspects of content quality but are not part of the core EEAT acronym. Accuracy is typically encompassed within Trustworthiness.