What do TikTok and SERPs have in common? A new advertising feature just came out, but what is it?

TikTok and SERPs (Search Engine Results Pages) now share a common advertising feature: Search Ads Campaigns. This new feature allows advertisers to run campaigns on TikTok where ads are triggered by user search queries within the TikTok app, similar to how search ads function on traditional search engines like Google. Video Ads are a general ad format available on many platforms, including TikTok, but it's not the specific new feature linking TikTok and SERPs. TikTok Commerce Ads focus on product sales within TikTok's e-commerce ecosystem, not search query targeting. Ad Filters are tools to refine ad targeting or block certain ads, not a new ad campaign type.