What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

Waze Ads uniquely offer critical targeting and measurement capabilities that allow businesses to interact directly with drivers in motion and convert their location into a destination. Unlike traditional out-of-home (OOH) advertising or billboards, Waze Ads leverage real-time driver data to deliver relevant ads at opportune moments, such as when a driver is near a business or searching for a specific service. This direct interaction and ability to influence immediate navigation decisions are absent in static advertising. While business name, logo, address, and phone number are components of Waze Ads, they are also present in other ad platforms; it's the dynamic, interactive, and measurable aspect of engaging drivers in motion that sets Waze apart.