What do Waze Local ads offer that traditional OOH and billboards lack?
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Correct answer: Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time.
Why this is the answer
Waze Local operates inside a live navigation environment, so ad delivery can use current location and driving context. This gives advertisers access to nearby drivers at the moment a business location may be relevant. Waze Ads also provide measurable actions such as clicks, saves, calls, and Navigations . Traditional outdoor placements can create visibility, but they do not provide the same real-time targeting or performance feedback.
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