What do we mean when we say you should post an“80/20mix”on social media?

When we refer to posting an“80/20mix”on social media,we mean that 20%of your social content should promote your own brand,and80%of your social content should be anything that truly interests your audience and engages them in conversations.This approach to social media content strategy emphasizes the importance of providing value to your audience beyondself-promotion.By allocating the majority of your content to topics,discussions,and resources that resonate with your audience'sinterests,you demonstrate a genuine commitment to engaging with them and fostering meaningful interactions.Thiscan include sharing informative articles,entertaining videos,thought-provoking questions,oruser-generated content.The20% dedicated to promoting your brand allows for occasional self-promotion while ensuring that the majority of your content is focused on building relationships and providing value to your audience.This balance helps maintain your audience's interest and trust, ultimately contributing to a stronger and more engaged community around your brandon social media.Therefore,thisoption accurately defines the recommended content mix for social media posting,aligning with best practices for audience engagement and brand promotion.