What does Amazon strive for through it sad policies?(Select2)

Amazon's ad policies prioritize both the customer and the advertiser. They aim to ensure a relevant and enjoyable customer experience by preventing misleading or intrusive ads, which builds trust and encourages continued use of Amazon's platforms. Simultaneously, these policies allow advertisers to effectively communicate their message by providing clear guidelines and tools, fostering a fair and transparent advertising environment. While driving purchases is a desired outcome, it's a result of these two primary goals, not the sole or direct aim of the policies themselves. Policies focus on the how and what of advertising, not just the immediate outcome.