What does Amazon strive for through its ad policies? (Select 2)

Amazon's ad policies are designed to balance the needs of both advertisers and customers. By allowing advertisers to effectively communicate their message, Amazon ensures that businesses can reach their target audience and promote their products or services clearly and accurately. Simultaneously, ensuring customer experience is relevant and enjoyable means that ads shown to users are not intrusive, misleading, or inappropriate, contributing to a positive overall experience on Amazon's platforms. While driving purchases is a goal for advertisers, it's not the primary stated aim of Amazon's policies; rather, the policies create an environment where effective communication and good customer experience can lead to purchases. Ensuring ads are seen by a broad audience isn't a policy goal; instead, policies focus on relevant audience targeting.