What does click through rate refer to?
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Correct answer: The percentage of viewers who clicked a link..
Why this is the answer
Click-through rate (CTR) is a fundamental metric in digital marketing, representing the percentage of people who saw a link (an impression) and then clicked on it. It's calculated by dividing the number of clicks an ad or link receives by the number of times it's shown (impressions), then multiplying by 100. A higher CTR generally indicates that your content or ad is relevant and appealing to your target audience. The profit generated relative to the total amount of money put in the program describes Return on Investment (ROI). The percentage of clicks that result in the desired action refers to conversion rate. The gross revenue generated by every dollar of advertising spend is a measure of Return on Ad Spend (ROAS).
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