What does conversion rate refer to?
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Correct answer: The percentage of clicks that result in the desired action..
Why this is the answer
Conversion rate measures the effectiveness of a marketing campaign or website by calculating the percentage of users who complete a specific, desired action out of the total number of users or clicks. This desired action could be a purchase, a sign-up, a download, or any other measurable goal. The profit generated relative to the total amount of money put in the program describes Return on Investment (ROI). The gross revenue generated by every dollar of advertising spend refers to Return on Ad Spend (ROAS). The percentage of viewers who clicked a link is click-through rate (CTR), which is a component that can contribute to a conversion, but isn't the conversion itself.
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