What does "E-E-A-T" stand for in Google's guidelines for website quality?
Choose an answer
Tap an option to check your answer.
Correct answer: Experience, Expertise, Authority, Trust.
Why this is the answer
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are crucial factors Google uses to evaluate the quality of a website and its content, particularly for YMYL (Your Money or Your Life) topics. High E-E-A-T signals to Google that the content is reliable and comes from a credible source, which can improve search rankings. The other options are incorrect because they do not reflect Google's official E-E-A-T guidelines. While concepts like engagement, efficiency, adaptability, accuracy, timeliness, accessibility, and transparency are generally positive website attributes, they are not the specific components of the E-E-A-T acronym as defined by Google.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed