What does it mean to be a click-on brand for Mercado Ads?

A "click-on brand" for Mercado Ads means the brand actively directs its advertising and communication efforts to its official store or product listings within the Mercado Libre platform. This strategy aims to convert ad impressions directly into sales on Mercado Libre by guiding users to a familiar and trusted purchasing environment. Having a landing page but not an official store within Mercado Libre would mean the brand isn't fully leveraging the platform's ecosystem for direct sales conversion. Only using Mercado Libre’s data to advertise outside the platform describes an external advertising strategy, not the direct, in-platform engagement implied by "click-on brand" within the Mercado Ads context.