What does it mean to use an engagement-based sending schedule for your email campaigns?
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Correct answer: It means you send to your most highly-engaged segment most frequently, and then incorporate less-engaged segments on a less-frequent basis, only sending to your full audience occasionally..
Why this is the answer
An engagement-based sending schedule is a strategic approach to email frequency that prioritizes your relationship with your most active subscribers. Rather than sending every email to every person, you adjust your "cadence" based on how recently someone has interacted with your brand.