What does Performance Planner do automatically?

Performance Planner is a forecasting tool that uses historical data and machine learning to predict how your existing campaigns are likely to perform in the future under various spending scenarios. It helps you understand potential outcomes and optimize your budget for specific goals. It does not automatically target new demographics; that's a separate campaign management task. While it can recommend budget adjustments, it doesn't automatically set your ad budget for maximum growth without your input. Similarly, it provides recommendations for budget allocation, not a perfect ad structure, which depends on many factors beyond just budget.